Want to Reach the Elusive Millennial Consumer? Here’s How We Do It

Is your brand reaching Millennials in a meaningful way? Banner Edge Media is leading the digital marketing industry with technology and strategy that is generating leads and producing results in an unprecedented way. Millennials in the United States fuel social media, keep up with the latest trends, quickly integrate new tools and devices into their lives and spend US$600 billion a year. In fact, experts predict their spending power will exceed $1 trillion by 2020.

So, if you’re trying to target the 92 million online users between 19 and 35 years old, you have a lot to learn—and a lot to earn.

Eighty-five percent of Americans aged 18 to 29 years own smartphones, and 51.3 percent of all website visits occur on mobile devices. Designing a mobile-friendly website is crucial to business success.

Millennials do not limit themselves to just one social media platform. But how do brands reach targeted audiences across relevant platforms—and create engagement—without spreading themselves too thin? The answer is high-quality content.

Focusing on what interests the targeted audience will allow a brand to create posts that satisfy consumers’ hunger for more. Imagine what the people who are most likely to be interested in a brand might be searching, so you can use social media to drive more traffic to your website.

Email marketing, performance marketing, search engine optimization, targeted analytics and paid search are just a few tools in the toolbox that digital marketing agencies like Banner Edge use to help our clients reach their goals.

Let Banner Edge Media help you put your reach into overdrive. We’ll put your brand in front of the target audience, and keep them on the line through dynamic remarketing. Contact Banner Edge Media today.