Attribution
Connect traffic sources to real downstream outcomes across campaigns and partners.
Higher education performance marketing + technology
The technology behind student acquisition.
No software to purchase. No platform to replace. Our proprietary technology works behind the scenes to generate, measure, and optimize the high-intent student traffic and qualified inquiries we deliver.
PERFORMANCE ENGINE LIVE
BEMINTELLIGENCEPROPRIETARY ENGINE
SEARCHHigh-Intent Traffic
NATIVEContent Discovery
EMAILPermission-Based
WEBSITE
PARTNERSHIPSVetted by
Compliance Team
PARTNERSHIPSVetted by
Compliance Team
PROPERTIESOwned & Operated
CPLStudent Inquiries
API / FEEDBACK LOOPClient Performance Data
CPC PLATFORMClick Delivery
SIGNAL KEY•Impression—Click✱LeadOPTIMIZATIONPublisher-level
Proprietary education propertiesCPL + CPC modelsNationwide reachPerformance intelligence
01 THE BANNER EDGE
Built to perform
at education scale.
Banner Edge Media is a higher education performance marketing and technology company. We own and operate education-focused digital properties that connect prospective students with colleges and universities.
Our vertically integrated operation brings media, technology, compliance, analytics, and optimization under one roof, giving partners greater transparency, control, and performance.
Explore the O&O model ↗2011Operating since
2.4MMonthly clicks
10K+Daily inquiries
75+Owned and operated properties
300+Clients served
50States covered
180K+
Monthly school interactions with prospective students.
Based on successful lead deliveries and reported linkout leads. Monthly average for YTD 2026, January–August.
02 BUILT ON TECHNOLOGY
Our technology is the engine. Performance is the product.
You don't have to license our technology, implement another platform, or replace your existing systems. It powers our work behind the scenes, connecting impressions and clicks to downstream performance. You pay for the performance model that fits your goals, including qualified student inquiries on a CPL basis and high-intent CPC traffic.
Explore performance intelligence ↗01
Performance Intelligence
Turn high-volume acquisition data into actionable quality and campaign signals.
Quality & Compliance
Apply controls, monitoring, and traceability throughout the student journey.
Optimization at Scale
Continuously direct investment toward the traffic producing stronger results.
03 PERFORMANCE MODELS
Flexible models.
One performance standard.
Buy qualified student inquiries through a BEM-hosted or client-hosted CPL path, or validated clicks through the Banner Edge Self-Serve CPC Platform.
01 / CPL
Two delivery paths.
One billable outcome.
Use a BEM-hosted or client-hosted path and pay only for qualified student inquiries—not the clicks used to generate them.
Explore CPL ↗02 / CPC
Self-serve traffic.
Direct control.
Built primarily for agencies that need higher education traffic, with direct control of bids, budgets, day-and-hour schedules, and campaign status.
Explore CPC ↗03 / PARTNERSHIPS
Built to power
serious scale.
Directly serving colleges, universities, and leading education marketing partners.
Build with us ↗Enterprise capability. Any starting point.
Built for serious scale.
Available at yours.
Work with Banner Edge whether you need one qualified inquiry, a focused test, or sustained national volume. There is no minimum spend, no setup fee, no management fee, and no long-term commitment.
No minimumsPerformance onlyPause anytimeMonth to month
04 PROVEN AT ENTERPRISE SCALE
Performance claims.
Backed by evidence.
Five anonymized case studies spanning six universities, enterprise-scale data sets, hybrid acquisition models, and client-reported outcomes measured beyond the initial inquiry.
Explore all case studies ↗CASE 01 / OPTIMIZATIONPerformance got stronger.
Performance got stronger.
The method stays proprietary.
Thousands of accepted inquiries per month. Stronger applications, starts, and acquisition efficiency.
View evidence ↗CASE 02 / 12+ YEARSStill moving forward.
A longstanding enterprise partnership across hosted and client-controlled experiences.
View evidence ↗CASE 03 / SCALEVolume climbed. Performance did too.
More reporting depth created clearer signals and more confident decisions.
View evidence ↗05 BUILT DIFFERENT
Independent. Vertically integrated. Performance obsessed.
We don't just manage traffic.
Our owned-and-operated properties generate it.
Because we operate our own education properties, manage media and technology internally, and measure downstream results, we're able to see more, learn faster, and act decisively.
01
Direct source
Owned education properties and internally managed acquisition.
02
Clear visibility
Actionable reporting from the traffic source through performance.
03
Built to adapt
Custom solutions aligned to your goals, programs, and growth plans.
06 LEADERSHIP
The people behind
the performance.
Paul Burg
Chief Executive Officer
Alex Viderman
Chief Technical Officer
Doug Davis
Chief Operating Officer
Jason Jugert
Chief Marketing Officer
Landyn Milburn
Chief Revenue Officer
Gary Kiang
Chief Financial Officer
Gordon Riegel
Vice President
Let's build what's next
Ready for a better edge?
Tell us where you want to grow. We'll show you how our traffic, technology, and performance intelligence can help get you there.
Start a conversation ↗