Email Marketing: A Perspective for Higher Education

The internet and digital communication impact virtually every facet of modern living. Groceries can be ordered from and delivered to the comfort of home; friends, family members, and even strangers can be contacted in seconds; and a seemingly endless collection of information and entertainment is available for all to learn from and enjoy. In short, little has been left untouched by the rise of modern technology, the internet, and digital communication. But it’s the latter area—digital communication—that has arguably had the most profound and far-reaching impact on society generally. As was said, anyone can be contacted and spoken to in no time at all; text messages, phone calls, emails, and more make instantaneous dialogue commonplace. And as the way people reach one another has changed, so too has the way companies, organizations, and entities reach people. Email marketing is one…