While it’s more popular cousin Bitcoin continues to blow away stock market analysts, Blockchain may finally find its place in 2018. Gartner shows that as of February this year, blockchain was the second top search term on its website, increasing 400% in just 12...
Google has positioned itself in the English language as both a noun and a verb – let’s be honest here, that is a feat. The relevancy of Google within our daily lives has led to roughly 80% of consumers using Google to search for and influence the purchase of products...
A new study conducted by Forbes shows that marketers who invest more than 10% of their working media budgets in marketing performance measurement, or analytics, are three times more likely to exceed their growth plans by 25%. The high performers, who are more likely...
Email marketing is an old-standby in the realm of internet marketing and there’s a reason it hasn’t gone anywhere: it works. Your customers are in their inbox every day—several times a day. With email marketing you’re sure to reach them—which means more people through...
Performance marketing has completely changed the way companies advertise and sell products. It has also impacted the way we measure the success of marketing campaigns. In the past, attribution was nearly impossible. Performance marketing is just one of the areas that...
Think about your last 10 Google searches. Were they on your smartphone or on your computer? If you’re like most people you’d say close to 70% of your searches were made with your smartphone – a staggering statistic that demonstrates the massive shift towards mobile...
