Nothing makes an online marketer cringe more than hearing the word ‘fraud’. It’s also a word that gets thrown around so flippantly it makes the term ‘fake news’ sound nuanced. So, what does ad fraud mean? Well the simple answer is nothing. By itself, ‘fraud’ or...
With over 80% of prospective college students researching Colleges & Universities online, the days of career fairs & high school recruiters are becoming a distant memory. Now days, schools understand that they have to make a name for themselves in the...
“Yeah, yeah, I know — artificial intelligence.” That’s likely the response you’ll get when talking about AI in 2018. With everyone from toddlers to seniors using Alexa, Siri, and customer service chatbots, it’s no wonder AI may soon begin to feel like old news—at...
This article was originally published on Forbes.com on September 26, 2017. Even though we haven’t quite hit the final quarter of 2017, you could say it’s been an eventful year in digital transformation. Just it was predicted at t this time, user experience (UX), big...
Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the...
