Until recently, a college education all but guaranteed a golden ticket to the middle class. While there are still those that extol the virtues of college, the stark reality is that colleges have experienced decreasing enrollments since 2013. Few outside higher...
It wasn’t too long ago that online & distance learning was stigmatized. There was a certain illegitimacy attached to any degree that was not earned by a student in the traditional sense – on-campus, at a brick and mortar school, physically among their peer set,...
The higher education world is more competitive today than it ever has been. If you want to attract the best & brightest, it’s important to put together an engaging, comprehensive marketing strategy. So how do you ensure your school will stand out in a sea of...
As many digital advertising experts know, paid search strategies are integral to the digital marketing process. This is the case for many reasons, including the fact that keyword strategies can determine how effective you’ll be at positioning your school in front of...
In today’s digital world, more and more higher education marketers are becoming aware of the integral role that effective communication plays in optimizing their marketing plan. If you work in the academic sector and are looking for ways to optimize communication with...
