For higher education institutions, digital marketing is an integral tool that, if effectively utilized, can raise awareness of a college’s features and amenities, attract qualified applicants, and maintain (or improve) enrollment figures. To be sure, the vast majority...
In today’s highly competitive professional landscape, businesses, organizations, and educational institutions have more marketing tools — more ways to reach potential customers, members, and students — to choose from than they have at any other point in history....
With 2018 drawing to a close, proactive business professionals, marketing experts, and everyday individuals are, in a multitude of ways, starting to anticipate what 2019 will bring. For the marketing experts, 2019 will be significant in that, like the prior two...
The internet and digital communication impact virtually every facet of modern living. Groceries can be ordered from and delivered to the comfort of home; friends, family members, and even strangers can be contacted in seconds; and a seemingly endless collection of...
For-profit schools have traditionally been at the cutting edge of online and distance learning. They are often a popular option for adult students who needed convenience and flexibility in order to balance all the responsibilities in their lives. Yet lower birth rates...
